Taylor Guitars recently contacted me to build out several leaderboards and modals.
Their existing site focused on specifications and technical data rather than sales, consumer relationship and branding. Among guitar enthusiasts, Taylor is a well known brand. Although, for new owners, Taylor seemed expensive and a niche company. I simplified the content and updated the photography and brand palette. I also introduced analytics to the site since they were very apprehensive about stepping away from the existing model.
After the launch, Taylor showed an increased ROI from 6% to 6.2% in the first quarter. I've also recently been asked to continue with a full redesign of their site.