Smirnoff contracts me from time to time to design and produce leaderboards and new components for their newest line of products. In this case, they were releasing a larger volume of products, so the deadline was tighter than usual.
I streamlined the process using Figma to create new components qickly and stay on brand, but gave us a little wiggle room to be creative at the same time.
We actually launched ahead of schedule. I have to contribute that to working closely with their Brand Management team, giving their Designers clear direction and a clean design library. The goal was to give them direction, but enough wiggle room to produce unique concepts. Smirnoff has since asked me to begin work on a new email, landing page and sign-up project for them.