The challeenge? The challenge was just to keep up with their amazing and wildly unique brand. There is always such opportunity with this team. They have NO "off button." I was asked to create a handful of new components based on their incredible design system.
I delivered a dozen or so design comps covering several pages and categories. The feedback was shockingly minimal and they really liked the direction I had given them.
Since the launch, I've been asked to create new designs for their social and email campaigns as well as continued work on their overall design system and style guide.